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Mohsen Dehghani Tafti1 
, Masoud Ahmadzad-Asl2 , Mehrnaz Fallah Tafti3 , Gholamhossein Memarian4 , Sarvenaz Soltani5 , Farhang Mozaffar * 6
, Masoud Ahmadzad-Asl2 , Mehrnaz Fallah Tafti3 , Gholamhossein Memarian4 , Sarvenaz Soltani5 , Farhang Mozaffar * 6
1- Student of Architecture, Faculty of Architecture and Urban Design, Iran University of Science & Technology, Tehran, Iran.
2- Psychiatrist, University of Toronto, Toronto, Canada.
3- Assistant professor of neurology, Tehran University of Medical Sciences, Tehran, Iran.
4- Professor of Architecture, Faculty of Architecture and Urban Design, Iran University of Science & Technology, Tehran, Iran.
5- Medical doctor, School of Behavioral Sciences and Mental Health, Iran University of Medical Sciences, Tehran, Iran.
6- Associate professor of Architecture, Faculty of Architecture and Urban Design, Iran University of Science & Technology, Tehran, Iran.
2- Psychiatrist, University of Toronto, Toronto, Canada.
3- Assistant professor of neurology, Tehran University of Medical Sciences, Tehran, Iran.
4- Professor of Architecture, Faculty of Architecture and Urban Design, Iran University of Science & Technology, Tehran, Iran.
5- Medical doctor, School of Behavioral Sciences and Mental Health, Iran University of Medical Sciences, Tehran, Iran.
6- Associate professor of Architecture, Faculty of Architecture and Urban Design, Iran University of Science & Technology, Tehran, Iran.
Abstract:
It is often believed and expected that a clear relationship exists between human personality and human preferences in architecture. However, by reviewing the findings of previous studies, it is found out that such expectation is not necessarily true, as there is no consistency among previous findings. This study provides a critical review and overall classification of various research approaches and assessment methods used in previous studies. In addition, the theoretical and practical shortcomings of each approach have been introduced. Next, the psychological approach is recommended as a more feasible one, and the studies carried out using this approach are structurally analyzed. The theoretical frameworks, strategies and the execution tactics of these researches were critically reviewed. Finally, a systematic quadruple model was suggested for evaluating aesthetic experiences and judgments. After presenting the manifest and the hidden variables with this model, machine learning helped to discover the hidden patterns in the personality and human preferences.
Keywords: Aesthetic preferences, Architectural preferences, Personality, Visual aesthetics, Aesthetic response, Quadruple model
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