چکیده:
Human beings are inherently complex creatures, and this issue became even more complicated when they decided to construct relationships in society. Research into human behavior is very much an interdisciplinary and multifaceted endeavor and is studied by a broad range of disciplines such as psychology, economics, sociology, anthropology also neurosciences. Today, with the cooperation of researchers in different fields, it is possible to link the cellular dynamic of neurons to brain function and relate it to human behavior.
Cognitive science and neurosciences, alongside other disciplines, can be used to enhance our knowledge about mechanisms of social influence, which may assist policymakers in influencing public behaviors toward creating a better society. This review aims to describe previous research on the behavioral, cognitive, and neural basis of social influence and provide more understanding of human behavior in society. I review and evaluate the relevant literature from multiple databases of peer-reviewed journals, books, and conferences as well as hand-searching reference lists of relevant studies considering conformity from psychological, economic, neurobiological, and neurochemical aspects. This paper has been divided into four parts. First, I start with the definition and description of two kinds of social influences. The second section focuses on psychological and economic evidence of social influence. It will then go on to the neurobiological and neurochemical approaches to studying social influence. Finally, the conclusion gives a brief summary and highlights three points that I believe social neuroscience as an interdisciplinary and vibrant field should take into account for future developments.
Cognitive science and neurosciences, alongside other disciplines, can be used to enhance our knowledge about mechanisms of social influence, which may assist policymakers in influencing public behaviors toward creating a better society. This review aims to describe previous research on the behavioral, cognitive, and neural basis of social influence and provide more understanding of human behavior in society. I review and evaluate the relevant literature from multiple databases of peer-reviewed journals, books, and conferences as well as hand-searching reference lists of relevant studies considering conformity from psychological, economic, neurobiological, and neurochemical aspects. This paper has been divided into four parts. First, I start with the definition and description of two kinds of social influences. The second section focuses on psychological and economic evidence of social influence. It will then go on to the neurobiological and neurochemical approaches to studying social influence. Finally, the conclusion gives a brief summary and highlights three points that I believe social neuroscience as an interdisciplinary and vibrant field should take into account for future developments.
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