en Cognitive Neuroscience Cognitive Neuroscience Original Original <div style="text-align: justify;"><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><strong>Introduction:</strong> Creativity is a fundamental cognitive ability that plays a crucial role in problem-solving, innovation, and adaptive behavior. Traditional creativity assessments often lack ecological validity and fail to capture the dynamic and context-driven nature of creative thought. This study introduces Creatopia, a gamified simulation designed to assess divergent thinking.</span></span><br> <span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><strong>Objective:</strong> The aim of this study was to evaluate the psychometric performance of Creatopia and examine its ability to measure key dimensions of divergent thinking (fluency, originality, flexibility, and elaboration) within an interactive gaming environment. &nbsp;&nbsp;</span></span><br> <span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><strong>Methods:</strong> In a pilot study, 90 participants (45 males and 45 females) were randomly selected from the general population of Tehran. Participants first completed the Torrance Tests of Creative Thinking (TTCT) and then engaged with Creatopia. The assessments involved both qualitative and quantitative evaluations of the interactive tasks within the game, including real-time behavioral tracking. Data collected included the number of ideas generated, novelty and variety of responses, and the level of detail in the drawings. Statistical analyses, including factor analysis and correlation with TTCT scores, were used to evaluate concurrent validity.</span></span><br> <span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><strong>Results:</strong> The results showed that Creatopia reliably measures fluency, originality, and flexibility, with significant correlations to TTCT scores. However, the elaboration component showed mixed results, with lower content validity ratings compared to the other dimensions. Factor analysis supported a unidimensional structure, explaining 75.89% of the total variance.</span></span><br> <span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><strong>Conclusion:</strong> Creatopia demonstrates promising psychometric performance as a gamified tool for assessing divergent thinking and can serve as a viable alternative to traditional creativity assessments. However, further refinement is needed, particularly in the measurement of elaboration. This study highlights the potential of digital games to enhance the validity and applicability of creativity assessments in educational and research contexts.</span></span></div> Divergent Thinking, Gamified Simulation, Creativity Assessment, Game-Based Learning, Digital Assessment Tools 0 0 http://bcn.iums.ac.ir/browse.php?a_code=A-10-8191-1&slc_lang=en&sid=1 Shaghayegh Chitsaz chitsaz.sh@gmail.com 13700319475328460058746 13700319475328460058746 Yes Department of Cognitive Design, Institute for Cognitive Science Studies, Tehran, Iran. Hamed Asadollahi H.asadolahi@gmail.com 13700319475328460058747 13700319475328460058747 No Department of Cognitive Design, Institute for Cognitive Science Studies, Tehran, Iran. Meysam Sadeghi Meysamsadeghi7@gmail.com 13700319475328460058748 13700319475328460058748 No Department of Cognitive Psychology, Institute for Cognitive Science Studies, Tehran, Iran. Hadi Moradi Sabzevar Moradih@ut.ac.ir 13700319475328460058749 13700319475328460058749 No School of ECE, University of Tehran, Tehran, Iran. Reza Kazemi Rezakazemi@ut.ac.ir 13700319475328460058750 13700319475328460058750 No Department of Entrepreneurship Development Faculty of Entrepreneurship, University of Tehran Farshi Moghadam, Tehran, Iran.